Sasha Torrealba is a graphic designer dedicated to visual communication with intention.
La Posada del SolLa Posada del SolBrand Identity
Jiggy Fest / the BeginningJiggy Fest / the BeginningEvent Identity
Icelandic National DayIcelandic National DayCampaign Poster
I build identity systems, posters, and editorial design for hotels, festivals, publishers, and purpose-driven brands that want their visuals to feel considered.
What I Do
Services
Three ways I tend to help, from a first idea through to the finished, printed thing.
More About MeFull identity systems: naming, logo and marks, type and color, and the guidelines that keep a brand coherent everywhere it shows up.
Typically Includes:- Naming and voice
- Logo and marks
- Type and color systems
- Brand guidelines
Event identities, campaign posters, and social series built around a strong type system and illustration that carries the feeling.
Typically Includes:- Poster series
- Event identity
- Social templates
- Art direction
Book covers, editorial layouts, and original illustration: vector and hand-drawn work that gives a project its own voice.
Typically Includes:- Book covers
- Editorial layout
- Vector illustration
- Hand illustration
I've lived in Mexico, New York, Sweden, and I'm currently based in Berlin. Each place has shaped how I see and create.
“The posters were bold, eye-catching, and gave the festival a distinct, professional look that turned heads. Her work brought the vibe of the event to life in a way that felt fun, fresh, and completely on point.”
“Sasha is a talented and versatile creative professional. Her enthusiasm, adaptability, and positive attitude make her a pleasure to work with. Any team would be fortunate to have her on board.”